Equine Photography for Buyers and Sellers
A picture can be worth a thousand words...or dollars
by Catherine Madera
In the equine marketplace, the impact of good photography should not be underestimated. For sellers, it can mean the difference between a casual glance and a sale. For those buying, be aware that pictures can be accidentally or deliberately misleading, camouflaging conformation flaws, unsightly scars or injuries. With a few tips, anyone can improve their ability to both photograph a horse and analyze it based on a picture.
Presentation
Wash and/or groom your horse prior to taking its picture; also be aware of the condition of its hooves. This sounds ridiculously basic, but sale photos abound of horses snapped filthy and unkempt in their pastures. A poor photo with poor presentation suggests a lack of care. Potential buyers may wonder if this translates into other areas of the horse’s life such as training and health care.
In the equine marketplace, the impact of good photography should not be underestimated. For sellers, it can mean the difference between a casual glance and a sale. For those buying, be aware that pictures can be accidentally or deliberately misleading, camouflaging conformation flaws, unsightly scars or injuries. With a few tips, anyone can improve their ability to both photograph a horse and analyze it based on a picture.Presentation
Wash and/or groom your horse prior to taking its picture; also be aware of the condition of its hooves. This sounds ridiculously basic, but sale photos abound of horses snapped filthy and unkempt in their pastures. A poor photo with poor presentation suggests a lack of care. Potential buyers may wonder if this translates into other areas of the horse’s life such as training and health care.
Labels: Cover Stories
posted by NWHS at
7:17 AM
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